How Cheryl Cole, Kate Middleton and Beyonce helped to give hairspray sales extra volume
Last updated at 8:32 PM on 25th December 2011
They only planned to give their hair a boost – but stars such as Cheryl Cole and Beyonce have also sent hairspray sales sky-high as women try to copy their beehives and backcombing.
Sales of the product have soared to a record 173million this year thanks to the celebrity-led craze for big hair.
Royal bride Kate Middleton and other celebrities including Kelly Brook have also helped to send sales stratospheric.
Cheryl Cole is one of the celebrities who have boosted sales of hairspray as fans attempt to copy their styles
Hairspray now accounts for almost six out of ten styling products bought on the high street and use of the product has increased by 14 per cent in the past four years.
Sales of home perm kits have also rocketed as women try to pump up the volume like their A-list idols but without breaking the bank, according to Mintel.
And with almost half of women admitting they can’t afford to have their hair coloured in a salon, it’s little surprise that sales of home dye kits have leapt by 12 per cent this year – helping combined sales of hair dyes and styling products rise by 6 per cent to 624million.
Big hair! Kelly Brook and Beyonce are among stars setting the trend for fuller hairstyles that require hair products such as spray
Saving money, however, is not the only
bonus of using home hair dye kits. More than half of women who dye their
hair themselves find that it saves time, while a quarter feel that they
have more control over the their colour choices compared to a salon
stylists may impose their opinions a little too forcefully.
Vivienne Rudd, of Mintel, said: ‘Hair-raising times for the economy have not dulled the hair colourants category, which has enjoyed good growth on the back of women looking for relatively inexpensive DIY ways to keep their locks looking good.’
An estimated four in ten women colour their hair at home, rising to more than half of those aged 15 to 24.
Experts say hairspray is the ‘success story of recent years’.
‘Hair styling products, meanwhile, could use a boost. Recent entrants to the category offer professional-style treatments for at-home use, which may pump up the volume in the medium term’
Miss Rudd said: ‘In an era when make do and mend is once again a meaningful catchphrase, making use of the styling tools such as hairdryers and straighteners which they already own could resonate with cash-strapped consumers.
‘As the economic climate continues to remain cloudy, such innovations will likely strike a chord with consumers looking to make every penny count.’
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